The Mich Mash is original gear created for Michiganders by Michiganders to benefit Michigan charities. Designed the website and social media for this award-winning pro bono initiative. Please visit TheMichMash.com.
BLUE CROSS BLUE SHIELD:WHAT'S YOUR MEDICARE PERSONALITY?
Blue Cross Blue Shield introduced a new platform where patients could choose the health care plan that worked best for them. To promote and further explain the benefits of the plan, a series of web videos were produced for the insurance provider's website.
What better way to connect to the multicultural audience than to serve up a mixtape of hip-hop heroes, metal masters and raggaeton royalty. Designed graphics for the digital banners and release party. #CatchTheThrone
The "Nature Is Unleashed" idea provided a platform to communicate the vehicle's strength and aggressive nature. The event's high participation rate provided an opportunity to expand the following year.
With the Reising Ethington website, I took volumes of important content and creatively organized it into easily digestible portions making the user experience much more enjoyable. Please take a look at reising.co.
The project goal was to inform future and current customers that Citi Financial was changing their name to OneMain Financial. Consumers also needed to know that they would still be receiving the same quality of customer service. Providing digital support for this objective, flash banners and landing pages were developed from concept to production. Direction was given to the web developer. Banners were utilized in multiple locations including Yahoo.com, Parents.com, ivillage.com, weather.com and NASCAR.com.
Created a series of animated web banners promoting the Jeep Liberty's Sky Slider roof. Michael Bowers, GlobalHue's Interactive Project Director, states, "She will be an asset for our core digital team. I haven't seen tight storyboards produced like this without my heavy-handed push to get them done. I think she gets it."