The Circle Of Promise is a community of breast cancer patients and survivors who come together to support each other. The african-american identity was designed based on the idea of individual circles of different colors, shapes and sizes creating a strong, reliable collective.
It's summer. Time to sit back and unwind...with a little Faygo Frost. We opened the vault and relaunched an old favorite, but the flavor was in need of a refresh. The redesign could be seen in web banners, social media and, most importantly, your local convenience store.
The MGM Grand Detroit sought an identity for their new 'smoke free' gaming area. Under an extremely tight deadline, multiple logos were developed to represent 'The Clear'. The client was pleased with the results and you can experience 'The Clear' today at the MGM Grand Detroit.
Challenged to design a logo for the women's network initiative within the Volkswagen Group of America. A visual representation of their motivational theme was portrayed while maintaining a feminine touch. The Women In Motion logo has been applied to letterhead, business cards and other forms of communication, which has advanced the program's visibility within the company.
Crafted a brand around the personality of the fashion designer's collection. Starting with the bodice, multiple illustrations and patterns were explored. A color palette of green and blue were chosen to represent the fun and playful style. The designer's signature was combined with the bodice to give a personal touch. A style book, stationary and clothing labels were also produced.