CRM
AUDI MAGAZINE
This sophisticated magazine is distributed to owners and prospects. The challenge was to visually portray Audi's 100 years of progress. Also, the magazine's 'focal point' section was taken in a new direction, which was highlighted as a favorite by Scott Keogh, Audi of America's chief marketing officer.
BENTLEY MOTORS BROCHURE SERIES
Designed a series of brochures that engaged prospects and current owners. To create a greater impact, the brochures un-folded to become posters. A variety of techniques such as foil stamping, metallic inks and an in-line UV gave each piece a high-end feel. A Crewe Genuine Parts version was also produced and sent out as a direct mailer with a personalized letter and envelope.
A.LINK DIAMOND OPERA COLLECTION
A.Link is one of the premiere diamond jewelers in the country. When contributing to the art direction of their opera collection brochure, meticulous attention was given to every detail. The layout accentuated the beauty within each piece, and a parallel was given in relation to each necklace and the opera for which it was was named.
BOMBARDIER SALESMEN PIECE
Created a direct mailer that allowed Bombardier buyers to become better acquainted with their salesmen. With a limited budget, the client asked for a simple postcard. Cost was minimized by increasing the quantity and creating a re-usable soft-touch coated tri-fold, which housed a personalized insert. The client's positive response initiated the design of a Certified Pre-Owned version.
VOLKSWAGEN CREDIT AND AUDI FINANCIAL SERVICES
After multiple high quantity reprints, the Volkswagen Credit contract folder was in need of a refresh. Adding a new challenge to the project, an Audi Financial Services folder was now required, as well as individual inserts that educated buyers on all the programs available to them. Each brand's unparalleled style was represented through customized die lines, copy and printing techniques.
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