Summer is more than a season, it is an attitude. A state of mind. It is letting loose, enjoying the freedom and passion of being alive. Time becomes relative. A fleeting moment lingers for eternity. Every day is an opportunity filled with endless possibilities. In this campaign, we plunge viewers headlong into an epic summer with the new Jeep Altitude Editions. We introduce this new vehicle offering by positioning them as the center of attention, the constant enabler of unforgettable moments. They stir the craving for long days and late nights. And call fans of the season to the streets to experience style in a new way, and to make every moment selfie-worthy.